What is an insurance audit? An insurance audit is an examination of your operations, accounting records, employees and what it is you actually do to discover your risk exposure. This can affect your premium basis, classifications and rates that apply, for a specific period of time coverage was provided. What is a Common Insurance Audit […]
Marketing Tips
Direct Mail Marketing Techniques for Small Business
In today’s Insurance Talk, Cheri Martinen and guest Tammy Lesueur discuss marketing growth strategies using direct mail marketing techniques for small business growth. Tammy Lesueur has over 25 years of experience in marketing, with verified growth in the insurance industry. Strategies to Grow Your Business Every small business starts out with the desire to build […]
Insurance Talk — Digital Marketing Techniques for Small Businesses
Rex and Cheri have the answers. Listen here. Insurance Talk — Digital Marketing Techniques for Small Businesses Cheri Martinen – Normally I have Rex Lesueur on, but today I have Tammy Lesueur, my mom, and we talked about in a previous episode how she is the wizard behind the curtain, like the Wizard of Oz, […]
The Fallacy of “If You Build It They Will Come”
A couple of weeks ago Rex and I visited a long time friend of ours. Like a lot of small business owners she decided it was time to build a website. She built her new business website, and like many business owners she feels like she wasted her money, because she has not got one […]
Email Marketing for Business
Many small businesses are hesitant to use email marketing for business, for fear that they will annoy their customer base. Let’s face it the “spam” marketers have made it difficult for all marketers to use email base marketing. But that does not mean that email marketing is not effective. In fact according to E-marketer 64% […]
Business Marketing Plans for Growth
Business Marketing Plans for Growth Just got done with a marketing plan consulting session with a new client, who is starting up a new business. This guy is one of the thousands of contractors that found himself without work during the recession. Nothing unusual about that. But like a lot of entrepreneurs, he’s not giving […]
